Manager, Growth Marketing

New York, United States | Marketing | Full-time | Fully remote

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About us 

Working at Boulder 

Founded in 2017, Boulder Care is a digital clinic offering long-term support and treatment for substance use disorders. Collaborating across medical, behavioral, and psychosocial dimensions, Boulder’s dedicated Care Teams deliver evidence-based care and help participants work toward their individual goals. 

Boulder's model is grounded in value. Through innovative partnerships with leading national health plans like Blue Cross Blue Shield, Boulder’s progressive payment arrangements realign incentives to reward outcomes and reduce total cost of care. We can unlock billions of dollars for the US health system by ensuring patients who are gravely underserved today have the opportunity to get well.

Backed by world-class investors like First Round, Greycroft, Acumen, and the National Institutes of Health (NIH) with more than $20M in funding, Boulder is in an exciting stage of rapid growth.

 

Our mission

  • Based in science: Boulder care teams provide comprehensive, evidence-based treatment that is tailored to each individual’s unique needs and goals. Boulder teams also help manage a host of co-occurring conditions, including depression, anxiety, post-traumatic stress disorder (PTSD), Hepatitis C, women's health, and more.
  • Grounded in empathy: We provide unconditional support rooted in harm reduction and trauma-informed care. Patients, peer coaches, and caregivers make important decisions together. Boulder Care focuses on long-term health, happiness, and wellness by addressing non-clinical goals like safe housing, employment, parenting, and financial security just as much as clinical outcomes. This model has resulted in a Net Promoter Score of 91 and 12-month-retention rates that are two times higher than the average outpatient program.
  • Breaking down barriers: Boulder's proprietary technology suite makes care accessible, comfortable, and convenient through secure video, phone, and messaging. We're reaching rural communities of the country, where more than 80% of people have little to no access to buprenorphine (Suboxone) prescribers. Boulder provides low-threshold care that is inclusive, empowering, and heavily influenced by participants' stated preferences and goals. Wherever our patients wish to go, we're grateful to go there together.

 

Our values

  • The people we care for always come first

  • Our opportunity is also our duty, in service to others

  • Share facts to change minds, instill empathy to change hearts

  • Move the industry forward: follow the data

  • Strong individuals, stronger together

 

Why work at Boulder

  • Make a difference. The devastating impact of the opioid crisis, “war on drugs,” and care gaps for the underserved are at the forefront now more than any time in US history. By bringing care to more people, we are changing and saving lives. Value-based partnerships help move the industry forward toward a more modern, compassionate, and equitable healthcare system.
  • Build your career with talented peers. Boulder brings together a diverse team of expert clinicians, technologists, researchers, and business strategists aligned under a common mission. Boulder’s clinical teams are the leading voices in addiction medicine and industry transformation. Our technology leadership has built products and services that scaled to hundreds of employees and hundreds of millions of end-users. Our team is wholly driven by mission, recognizing that our immense opportunity is also our duty to serve others.
  • Grow with us. Boulder is a Series-A-stage, venture-funded company supported by some of the best investors in the country. Together, we're building a massive business through social impact. According to White House estimates, the opioid crisis cost the US $500 billion in 2015. A member with untreated opioid use disorder (OUD) drives 550% greater healthcare costs to payers than the average member (UHC analysis, 2019). Boulder partners with leading commercial and Medicaid health plans to bring better experiences and effective services to their members, significantly reducing costs and sharing in the economic savings we create. 

About This Role

The Manager of Growth Marketing is a key leadership role responsible for strategic media planning, media buying, execution, reporting, and optimization of digital campaigns. You will ensure that Boulder is driving investment efficacy, while balancing the need to continuously innovate and staying on the cutting edge of emerging media trends, strategies, and consumer behaviors. 

Essential Functions

  • Lead B2C and B2B planning, buying and optimization across all paid channels – including paid social and paid search. 
  • Work with the Director of Marketing to execute multichannel campaigns including podcasts, TV, out of home, and more.
  • Constantly monitor and optimize ongoing efforts and conduct A/B testing
  • Build and nurture a high performing paid media marketing team.
  • Manage media and SEO agency partner teams to ensure that strategies and plans deliver against business objectives
  • Actively manage media budget, investment ROI, and deliver against ROAS targets
  • Collaborate with content, product, marketing, data science, and other cross-functional business partners
  • Lead media landing page and funnel optimization strategies

Qualifications

  • 8+ years of deep digital marketing experience
  • 4+ years of people management experience
  • Critical thinker with strong analytical skills
  • Proven track record driving towards growth goals with set targets, timelines and budgets
  • Experience leading a team in a fast-paced, growth-focused environment
  • Growth mindset – continuously learning, iterating, and improving; willing to experiment fast and change paths
  • Ability to identify and champion strategies to drive scale and efficiency

Nice to Have (any):

  • Experience in and/or passion for the Recovery/Healthcare space
  • Start-up experience is a bonus but not a requirement
  • Understanding of marketing KPIs and ability to grasp and communicate how they fit into the overall story
  • The ideal candidate will be an inspiring leader with excellent problem-solving skills, and is passionate about sharing Boulder’s mission with the world

Benefits:

  • Health coverage through Regence.  Dental and vision through Guardian and VSP
    • Boulder Care pays 99% of monthly premiums for individual employee coverage
    • Boulder Care pays 50% of monthly premiums for dependents
  • Unlimited PTO*
  • Paid Holidays
  • 12 weeks of 100% paid parental leave for the birth or adoption of a child
  • 401(k) retirement savings at 6 months
  • Mental Health Services including Doctors on Demand and EAP
  • Transportation allowance (for non-remote employees)
  • No-Meeting Mondays
  • Flexible work arrangements

 

Boulder Care is an equal opportunity employer that recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. If you believe in our mission to deliver the world’s most advanced opioid addiction recovery plan, you are encouraged to apply.